Restaurant concept - SOBA
Brief: Create Stockholm's trendiest restaurant concept.
Made together with Simon Rönnerdag and Lucas Bodin.
We wanted to create something for Stockholm’s most desired seasons, spring and summer, which is spent in parks around our city – so we created SOBA! A food wagon that serves Japanese soba, moving through Stockholm on a bike.
We were looking for a relaxed, modern and kind feeling for the concept. With that in mind we created an overall flat design profile with soft typography, and the only color we used comes from the Japanese flag.