Brief:
Create Stockholm's trendiest restaurant concept.

Wanted to create something for Stockholm’s most desired seasons, spring and summer, which is spent in parks around our city – so we created SOBA! A food wagon that serves Japanese soba, moving through Stockholm on a bike.

Were looking for a relaxed, modern and kind feeling. With that in mind we created an overall flat design profile with soft typography, and the only color we used comes from the Japanese flag.